There is a binding energy, invisible to those unwilling to look, connecting all things with magnetic synergy.*
The Madwell Corporation was designed to tie and untie the secret knots of synchronicity. Through our various divisions we amplify infinitesimal ideas by orders of magnitude while shrinking magnitudinal challenges into predictable equations.
By incorporating the madness and chaos of culture, instead of fighting it, we channel imagination with the precision of a laser beam, igniting chain reactions of business evolution until they self-perpetuate into business revolution. More or less.
*We now accept payment via all dog-themed cryptocurrencies.ª
We do that.
The best, boldest, brightest, batshittiest ideas are only as good as your capacity to execute them. We believe demonstrable business results are as important as finding an unexpected way to achieve them (exponentially increasing the power of media dollars in the process).
There’s no working dollar versus a non-working dollar. Only dollars that work.
Occurences
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![e.l.f. Cosmenaut by THINGMADE]()
ThingMade x e.l.f. Beauty - "The Cosmenaut"
One giant leap for e.l.f.kind with a big bronze drop of e.l.f.’s first-ever collectible. Proceeds help diversify NASA’s astronaut program.
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![Fernet Force Lineup]()
Introducing 'Fernet Force'
Someone has to maintain order across the intergalactic cocktail and mixology universe(s).
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![Elie Wiesel Foundation Disrupting Genocide "Body Work" by Clawboy]()
Clawboy® x EWF - Body Shop
It takes a labor of love to fight the labor of indifference at a global scale. Good thing the Elie Wiesel Foundation has love to spare.
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![Bankrobber Projects Windbreaker]()
Bankrobber - Outlaw Enforcement Windbreaker
The perfect disguise is always displaying your true intent. So if you want to rob a bank, or have, this is for you.
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![]()
Snowbird Sociedad des Artes Visuales - Los Perros
Our fine art division makes a compelling case for canine fine art with these incredible portraits of Manuel Turizo’s adorable besties.
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![Fernet-Branca Drink Responsibly Sweater]()
ThingMade x Fernet-Branca - Drink Responsibly
If you drink, you should only do so responsibly well-dressed in this comfy knit reproducing the most important part of the label.
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![Webroot by Madwell]()
Madwell x Webroot - Hold the Fear
A little analog charm to prevent some serious digital harm? We helped OpenText rise above the competition’s scare tactics.
“The stars can be threaded if you simply dare to connect the dots.”
— Corporate Leadership
Experiments
Wonderlab @ NYU Tandon
Founded as WLab, now a division of Madlabs, Wonderlab @ NYU’s Tandon School of Engineering blends VFX, hardware innovation, and Unreal to create the realest of false realities.
The Spring House
It’s like we made our own Walden Pond, but we pay taxes and it’s not a certainty any great literature will emerge from this collaboration with developer / designer / madman Roderick Angle.
Coming Soon: Madlab LA
Part practical campus, part soundstage, part XR stage, part cyc, part pscyho, the team at Madlab LA is getting uncomfortably close to the singularity. That’s when you stop missing seasons.
Believe
Believe
Confidential Unless Watched: Madwell Corporation Internal Training Video
Tiny. Giant.
Advertising is where creative omnivores find a home. So we built Madwell, a tiny giant agency, as our nucleus.
The Siblings
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Starfish
Content: motion, animation, audio, photo, we like to make sure what we see in our heads is what the world sees, whatever it takes.
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Bankrobber
Experiential: like any good heist, our experiences are the stuff of legend, blending the real world and digital amplification seamlessly.
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Millwright
Fabrication: ask us to make a giant toy doll with a motorized head & glowing eyes for a surprise awards show appearance and see what happens.
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THINGMADE
Merchandise: if a 65 year old air-freshener brand has a cult following down to buy fresh tees, we have things to make. Meet Revenue+ Marketing (RPM™).
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Tiny Giant Sounds
Music: as culture surfers, we're committed to supporting artists. As an agency, we're committed to supporting our clients. Single over jingle? Win/win.
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Nowstalgia Bakeries
IP/Licensing: from music to trademarks to content to original creations or all of them at once, we knead it all together into a deliciously simple output.
The Rabbithole
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Madventures
Business Engine: we started out as a wee advertising agency helping early-stage challenger brands rise to category dominance. Now we also create them.
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Madfund
Venture Investments: we don't just fund, we fuel by combining our skills in advertising, content, licensing, tech, and IP.
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Madfriends
Equity: helping construct companies with more than just capital. When we find a match, we don't just support; we're with you side by side.
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Madlabs
Graphics Laboratory: why just extend reality when you can expand it? From hardware to software, this is where we blur real into unreal.
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Madtech
Proprietary Tech: from performance data viz to game changing AR-driven e-comm products, we say “impassible, not impossible”.
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Madgood
Nonprofit: we support those who do giant good with tiny budgets. If we can give to the givers, their giving gives right back to us. Exponentially..
Corporate Sponsors
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Geography
Bushwick
RINO
Freehold
Mexico City
Los Angeles*
Buenos Aires*
Shanghai*
*WIP